Flash photography is one of the easiest ways to detect a life-threatening eye cancer called Retinoblastoma. The tumour can develop in young children from birth and often reflects back as a white pupil. Early detection is the key to saving their sight and their lives. So we developed CHECT Flash Photo Posters to show parents that they can detect eye cancer in their child simply by taking a photo.

Agency: Wunderman London, United Kingdom

Creative Type: Outdoor, Non-Profit
Chief creative officer: Matt Batten
Creative director: Evan Jones
Associate creative director: Stefanie Digianvincenzo
Director of Photography: Alex Zeeman
Designer: Kevin Guild
Photographer: Alexander Kent